This Privacy Policy will list how your personal information is collected, used, and shared when you visit or place an order from


When you visit the, we collect certain information about your device, such as OS system, web browser, IP address, time zone. As you browse our website, the magic mice collect information about the individual web pages or products that you view on our website or search terms referred you to the Site, and information about the journey to take as you look through the website. We refer to this automatically-collected information as “Device Information”.

Our website will collect Device Information using the following technologies:

– “Cookies” (sadly not the yummy kind) are files that are placed on your device or computer and often include an anonymous unique identifier. For more info on cookies, and how to disable them please visit
– “Log files” track the actions that occur on the website, and collect data such as IP addresses, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Additionally when you place an order or attempt to make a purchase through our website, we collect certain information from you, which includes your name, billing address, shipping address, email address, and phone number. Payment information (including credit card numbers and Paypal details) is handled by our secure 3rd Party payment processors Paypal . We refer to this information as “Order Details”.

We are fully PCI compliant approved by Trustwave
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Details.


We use the Order details that we collect to fulfil orders placed through our website (This includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use Order details to:

– Communicate with you
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us for example (signing up with our newsletter), provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with our website)
-We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
-We use Mailchimp to send you promotional emails and sales information. You can read more about how Mailchimp uses your Personal Information here:


Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil any orders you may have placed with us through our website.


When you place an order through our website, we will maintain your Order details (Name, Address and Purchase total) for our records as required by HMRC. We do not store/have access to any of your financial information as all transactions are handled by our 3rd party secure payment processors Paypal


We may update this privacy policy from time to time in order to reflect, for example, legal or regulatory reasons.


For more information about our privacy policy, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

Who we are

We are a small team at Peeka-Boo, not only are we committed to delivering the best children’s products & prints, but we also are committed to maintaining the trust and confidence of all our visitors to our website. We do not pass on any email lists for selling, renting with other companies and businesses for marketing purposes. As you read further on through our Privacy Policy we will provide information on how we use any data and the limited conditions under which we disclosure it to others and how we keep it secure.

Types of data we collect

Our little website use cookies to collect information. This includes information about browsing and purchasing behaviour. This includes information about pages viewed, products purchased and the journey around our website. Detailed information is set out in our Cookie Policy